Results of Questionnaire

1.     I asked 8 people within my target audience, which is 16-24, both male and female. These are the results:

               

1. Do you read Music magazines? No

2. If YES, which ones?

3. If No, what type of magazines do you enjoy reading? General news

4. How much would you spend on Music Magazines per week? £1 and under 

5. What genre of music do you prefer? Indie

6. What artists/bands would you like to see on a front cover of a music magazine? Vampire Weekend

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? YouTube
9. What music channels are you most likely to watch? Q

1. Do you read Music magazines? No

2. If YES, which ones?

3. If No, what type of magazines do you enjoy reading? Fashion

4. How much would you spend on Music Magazines per week? £1 and under

5. What genre of music do you prefer? R'n'B

6. What artists/bands would you like to see on a front cover of a music magazine? JLS

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? ASOS
9. What music channels are you most likely to watch? KISS

1. Do you read Music magazines? No

2. If YES, which ones?

3. If No, what type of magazines do you enjoy reading? Gossip

4. How much would you spend on Music Magazines per week? £1.10 - £2

5. What genre of music do you prefer? R'n'B

6. What artists/bands would you like to see on a front cover of a music magazine? Ciara

7. What promotion would make you likely to buy the music magazine? Free music downloads
8. What websites do you use regularly? Twitter
9. What music channels are you most likely to watch? MTV

1. Do you read Music magazines? Yes

2. If YES, which ones? NME

3. If No, what type of magazines do you enjoy reading?

4. How much would you spend on Music Magazines per week? £2.10 - £3 

5. What genre of music do you prefer? Rock

6. What artists/bands would you like to see on a front cover of a music magazine? Kings of Leon

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? Facebook
9. What music channels are you most likely to watch? Kerrang

1. Do you read Music magazines? Yes

2. If YES, which ones? Q

3. If No, what type of magazines do you enjoy reading?

4. How much would you spend on Music Magazines per week? £2.10 - £3 

5. What genre of music do you prefer? Indie

6. What artists/bands would you like to see on a front cover of a music magazine? Lykke Li

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? ASOS
9. What music channels are you most likely to watch? Q

1. Do you read Music magazines? No

2. If YES, which ones? 

3. If No, what type of magazines do you enjoy reading? Fashion

4. How much would you spend on Music Magazines per week? £1.10 - £2 

5. What genre of music do you prefer? Dance

6. What artists/bands would you like to see on a front cover of a music magazine? Rihanna

7. What promotion would make you likely to buy the music magazine? iTunes Vouchers
8. What websites do you use regularly? Facebook
9. What music channels are you most likely to watch? KISS

1. Do you read Music magazines? Yes

2. If YES, which ones? Clash

3. If No, what type of magazines do you enjoy reading?

4. How much would you spend on Music Magazines per week? £2.10 -£3 

5. What genre of music do you prefer? Dubstep

6. What artists/bands would you like to see on a front cover of a music magazine? Britney Spears

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? Facebook
9. What music channels are you most likely to watch? VIVA

1. Do you read Music magazines? No

2. If YES, which ones? 

3. If No, what type of magazines do you enjoy reading? Gossip

4. How much would you spend on Music Magazines per week? £2.10 -£3 

5. What genre of music do you prefer? Indie

6. What artists/bands would you like to see on a front cover of a music magazine? The Vaccines

7. What promotion would make you likely to buy the music magazine? Free gig tickets
8. What websites do you use regularly? Facebook
9. What music channels are you most likely to watch? MTV

Research

AUDIENCE RESEARCH
Questionnaire

    1. Do you read Music magazines?
YES/NO

    2. If YES, which ones?

    3. If No, what type of magazines do you enjoy reading?

    4. How much would you spend on Music Magazines per week?
£1 and Under
£1.10 - £2
£2.10 - £3
£3.10 - £4
£4.10 and over

    5. What genre of music do you prefer?
Pop
Rap
R’n’B
Rock
Indie
Dance
Dubstep
Other

    6. What artists/bands would you like to see on a front cover of a music magazine?

    7. What promotion would make you likely to buy the music magazine?
Free CD
Free music downloads
Free gig tickets
iTunes vouchers
Other
8. What websites do you use regularly?
9. What music channels are you most likely to watch?
4Music
VIVA
MTV
Q
Kerrang!
    Clubland TV
KISS
Other

Find my Tribe

These results of the Find My Tribe survey show that I am a 'Townie'. I had to answer questions about what type of media i regularly use, including magazines, TV shows, Radio Stations etc.
I also had to put personal information in it, which included my gender, my sexuality, and what celebrities I like.
After taking the survey there is an option if you do not agree with the results. They say a townie is a person that lives for the weekend and saves up to go on holiday, and loves clubbing.
There are some aspects of this which I agree with like living for the weekend, and saving money. However, there is a bit that says you hate Indie music, when really I love indie music, so there must be some parts of me that are not a 'Townie'.


MAGAZINE INSTITUTION

IPC Media are a leading magazine institution, their brands include: Look, NME, Marie Claire, Chat, Nuts, Country Life, Wallpaper, Uncut, TV Times, Pick me up, and Now

EMAP have over 20 magazines in their portfolio, these include: Architects' Journal, Broadcast, Construction News, Nursing Times, Retail Week, Recycling & Waste Management, and Screen International.

Bauer media have a very famous collection of magazines, these include: GRAZIA, Q, Kerrang!, Heat, Mojo, Closer, FHM, Zoo, Empire and More!

Future PLC magazines include: Guitar World, Classic Rock, Revolver, Rhythm, Film, SFX, and many more.

MEDIA PACK

Research into Double Pages

This double page spread for Spin magazine includes the cover star singer Florence Welch. Her picture takes up three quarters of the double page making it all about her. The black and white image makes it more vintage looking and interesting, though the page looks quite dull because there is no colour to it. There is not a lot of writing on the page; possibly there will be on the next page. The way she is posing is as if she is flipping her hair back, which adds a dramatic effect to the image and therefore to the whole page.

This double page spread for Q magazine featuring the cover stars Kings of Leon. Their image takes up just over half of the double page. So the main focus is the picture of them and not the story about them. This could be because they want the readers and fans to recognise them before reading the article. In the image they are all standing in a line, but the two main singers are leaning forward a bit more than the others, so this could show a bit of a hierarchy within the band.
The left hand side of the page is the article of the Kings of Leon. There is a black background making a strong statement of simplicity and how the focus should be on the article and image not any other distractions.  There is a small introduction, in which there is gold writing in large writing and white in smaller font, this is the same for the actual article, suggesting that the writing in gold is more important than the writing in white.

This a double page spread of Vibe magazine featuring a controversial photo shoot of the singer Ciara. 

There is a great deal of writing on the spread, meaning that she had a lot to say. The images are quite risky, in the way that one of them, a long shot of her, is a nude photo. This may not be great for younger readers as it is not suitable. The picture on the right hand side of the double page spread is more demur of her, with a white shirt on. The pages are white with black and white photographs and very small black writing, with some in yellow, these are the subheadings so they are in a different colour so that they stand out.

This double page spread from Clash magazine feature upcoming music star James Blake. This would appeal to anyone that has heard of him and likes his music.

The page layout is so that the image of James is half of the pages, meaning that the writing and article about him is just as important as the image of him. The image itself is as if he is looking at a mirror, the shape of the mirror means that we do not see all of his body.
On the opposite page is the article of James, the masthead of his name is in a very curvy font in blue, going with the colour scheme of the whole spread; blue and white. This stands out on that half of the page. The writing is very small in comparison and is in the same blue, the small writing could mean that they had to fit all the writing in because there was so much to say.

This double page spread comes from Rolling Stone magazine, featuring the eccentric star Lady Gaga. There is close to no text on this cover, it is all about the image of Lady Gaga, she appears to be standing amongst other girls who look dead. She is not wearing very much, wearing only pink bubbles. She seems to be in a luxury building with pink bubbles everywhere.

In the corner of the page there is heading reading ‘NEW YORK DOLL’, meaning Lady Gaga is meant to look like a doll. Underneath this there is a mini blurb of her and what the following article will contain. Since there is only the big image, there is nothing to distract the reader from looking at Lady Gaga, which was probably the effect they were going for.

This double page spread from NME magazine features the band the Vaccines. Their image takes up about three quarters of the spread, making them the main focus. The picture is of all the members stood up with their instruments showing that they are musicians. They are stood in a sort of diamond position, with one man at the front which makes it reasonable for the reader to assume that he is the lead.

The words next to the image are very small, underneath the title of their name which is in bold black capitals. To start of the new paragraph and for the quote the font changes to a larger one in blue. This draws the reader’s attention to what is highlighted in blue.  Around the image and through the writing there is what looks like shatters of blue glass, making it look messier and less controlled.

This double page spread comes from Blender magazine, featuring Kelly Clarkson. It is very uncluttered and has a clean white background. The image of Kelly Clarkson takes up half of the spread, but the white background means that she is the main focus. She has a microphone in her hands showing how she is a singer, for any reader who is not familiar with who she is. The way she is posed is as if she is dancing, having fun giving off a young and fresh vibe to the reader. In the corner of the left hand side is a ‘K’ in a three-dimensional fun print, as if it has been shot on to the page. The page is quite plain with just small print of black writing.

This double page spread from Billboard magazine features an article for Mary J. Blige. The page is quite plain, with both pages dominated by the writing. There is an image of Mary performing showing that there has not been a photo shoot for this article.
At the bottom of the page, there is a graph about Mary’s success showing how popular she is and how well she has done. This may make the reader want to learn more about her and what the article is about.
There seems to be a colour scheme on the double page spread of purple and white, this includes the writing which is in purple and the graph which is also in purple, showing an organised page spread.

This double page spread comes from Mojo magazine. The image of the musician takes over three quarters of the spread. The image is of the singer sitting back and smoking, this gives off a cool vibe that the magazine may want to show. His shirt open shows a sexy side, appealing to a female audience.
The writing on the left side is very small and does not really dominate the side, the writing above the article is of the title, and the font is quite rough and messy making it more appealing to a younger audience.

The double page spread is from Echoes magazine. The image is in black and white of a man, who is a musician. The picture is a medium close of him where he is not looking directly into the camera, making him seem more intriguing. The image is in the middle of the double page, with the writing at either side of it, this shows how the image is the main part of the spread and how it has all the attention. On the picture there is a title about the article possibly explaining his life, this font is in bold white capitals, standing out against the black and white image.

There is a cream background making it different from traditional white backgrounds, the writing is very small and in black font.

Research into Contents Pages

This contents page for Spin magazine is quite plain and uncluttered. The main feature for it is the singer Duffy, with a medium close of her. She is holding what looks like a mini pink guitar, in the motion as if she is about to throw it in the direction of the camera. This gives a fun and fresh theme to the magazine.

The list of contents is very simplistic, with the title features underlined by a bold blue line, highlighting the reader’s attention should be there.
Matching the colour of that blue line, the page numbers are in that colour contrasting with the black words, so that the words don’t all get blended together. Next to the numbers are the title of the page’s content and what will be inside, this is in slightly bigger font and bold. Underneath the titles, there is a blurb of what will be in these pages, interesting the reader further.

In the top right corner of the page there is a quote of part of the interview with Duffy letting the readers have a sneak peek into what she has to say. At the bottom of the page there is a blue square with information about the cover in it. This would help anyone that liked the photo on the cover and wanted to know more about it. 

Contents page for Q magazine. At the top skyline of the page there is the Q logo and a black strip going along the width of the page. On this band there is the cover line ‘CONTENTS’ in bold white font.
This is very functional for a contents page because it shows all the page numbers, making it easy for the readers to know what page to turn to.

The structure of the layout is organised, which helps make the sections of the magazine easy to spot. Dominating the page is a picture of the band The Courtneeners; this would be great if the reader was a fan of that band because they would what page to turn to read more about them and see more pictures of them. They seem to be standing on a hill outside, the connotation of this could be freedom of their music and style.

Contents page from Vibe magazine. The word ‘CONTENTS’ is done in a way that is very simple, with the letters not next to each other. The effect of this is quite big with the bold white font standing out against the rest of the page, making a big statement about what page it is.

The background is dark but then fades into a lighter tone, gradually drawing the eye of the reader towards Ciara.

The image of Ciara makes a big impact on the page, because it dominates it, she is lying down yet all of our focus form the whole page gets drawn down to her.

To the side of her legs are the contents of the magazine, they are in small black font, where they are split into two different categories, ‘features’ and ‘fashion’ easily directing the reader to the page of which they want to read. This makes the contents page functional because it is not hard to find the page you want to look at.

Contents page for Clash magazine. This contents page is quite busy, making it less functional for the reader to be easily directed to the page they want to read.

It is a double page spread of contents which implies that there is a great deal of things for the reader to enjoy.

There are eight images on the pages, all with either pink or blue circles with a number inside. The pink circles are with the picture of women and vice versa for the blue circles. They look like they are stickers which make it appear fresher. The contents are split into sections which would make it easier for the reader to find the page they wanted. The word 'contents' is also split down the middle of the page in a black impact font.

Contents page for Rolling Stone Magazine.

This contents page is not very functional because there is no title using the word contents, so the reader may make the mistake of just looking over the page not realising it was the contents page.

The actual contents are listed to the left hand side in very small print.

The big image on the right side of the page is definitely dominating the page. It is in black and white which suggests it is an old photograph, making the magazine look a bit dated, but then to the side of that there is a picture of Beyonce, retaining its youthful presence as a magazine.

Contents page for NME magazine.

This contents page is very busy making it hard for the reader to see where they may to read. There is more images than words so the reader can look at how will be the main focus of the pages and decide to look at that page or not. The page is so cluttered that it is hard to notice that it is a contents page, because it is not traditional, but this goes with the theme of NME magazine and how they want to be different and unique.

Instead of the using the word ‘contents’ they have used ‘INSIDE THIS WEEK’ in very large black font, this takes over the page.

Contents page for Blender magazine.

This contents page is very simple and plain. The main focus and the thing that dominates the whole page is the image of Katy Perry and a mushroom.

The title is at the top of the page in curvy bold black font, very large compared to the rest of the print. The background is very plain, a grey colour, making the colours of the image standout greatly.

The image is of Katy Perry, who also featured on the front cover meaning that she is the main focus of the whole magazine for this particular issue. She is wearing very girly clothes, and is holding up an inflatable mushroom, which gives off an unusual and quirky vibe for the whole page.

The list of contents is to the right of the page, underneath the title, and is in very small black print. This could make it hard for the reader to see what page they wanted to read. 

Contents page for Billboard magazine. This contents page is quite functional, but less traditional. To the very left of the page is a list of the music charts this makes it obvious to the reader that this magazine is all about the music.

The title is at the top of the page, in large black font, with white lines through it, making it look more modern and less traditional. Below this title are 3 small images of people that will be featured in this magazine with the number of the page inside the image. This makes it very easy for the reader to locate the page that the stars are on. This could benefit them because of the people may be a favourite of the reader.
Below these images is the list of contents, in a very practical way, as they are split off into 4 different sections. Below the list is an image of a band all sitting together. This creates a further image of music as they are all looking happy, meaning that the story featured about them will not be a sad one, but a one about their music for the readers to enjoy. 

 Contents page for Mojo magazine.

This contents page is fully dominated by the images on the left hand side. Which brings the attention of the reader over to that not the list on the other side.

The list of contents is in black small writing with the titles in a red colour, so it is easy for the reader to notice where the headings are and what they say. The background is very plain leaving the focus on the images and the writing.

At the bottom of the page there are 3 photographs of the people that work on the magazine, so that they will be able to be recognised.

This is a very functional contents page because it is easy to see the page numbers and the page details.

Contents page for Echoes magazine.

This contents page is very simplistic. The background is black but the title is bright yellow, making it stand out against the rest of the page.

Below the title is the list of contents, there are eight sections, all are different music genres, so this magazines is definitely about music this could be a benefiting factor for the magazine because real music fans will be interesting in finding out more about the music.

To the side of this list are four images of singers and next to each image is the page number and blurb of what will be on the page that they are featured on.